K. L. Brady is a D.C. native but spent a number of her formative years in the Ohio Valley. She’s an alumnus of the University of the District of Columbia and University of Maryland University College, earning a B.A. in Economics and M.B.A., respectively. She works as an analyst for a major government contracting firm and is an active real estate agent with Exit Realty by day—and writes by night (often into the wee hours of the morning). She lives just outside of D.C. in Cheltenham, Maryland, with her son, William, and two pet Betta fish, Spongebob and Jerry, and lives to eat chocolate, shop, read, and write.
How My Publishing Deal Found Me…
Some say luck is when preparation meets opportunity. I probably wouldn’t consider myself “lucky” any other way.
A few short months ago I was offered a two-book deal with Simon and Schuster on the first novel I ever wrote. Authors go years and years waiting for the fortuitous “break” to happen—sometimes it does and sometimes it doesn’t. So, I’m often asked what was the secret ingredient? Karla, how you did get an editor to notice your novel? The easy answer is, “I dunno!”
The complex answer is I prepared like hell for opportunity, and when it came, I was ready.
For those who may not be aware, I self-published my debut novel, The Bum Magnet officially in October 2009, after fruitlessly trying to find literary representation. By February 2010, an executive editor at a publishing house had expressed interest in my book. A month later, I had an agent, and within another month I had a deal.
So, how did I prepare?
1. I wrote a pretty good book. It’s commercial which, in short, means the editors think it has the potential to sell a lot of copies. In all the letters I received back from editors, rejections or expressing interest, nearly every single one said they are looking for good commercial fiction and asked my agent to send it the moment he got his hands on it.
2. I also workshopped it and had it proofread and edited pretty well. Not perfectly mind you, but pretty well. I quite frankly could not afford to get the line edit from a former editor at a publishing house like I really wanted to do. So, I opted for the cheaper manuscript review in which she read the entire manuscript and gave me tips on plot, structure, pacing, etc. The suggestions she made were VERY minor, she was surprised that it required so little—but this was after it had been workshopped on TheNextBigWriter.com.
3. I designed the book so that it looked professional, that includes ensuring that it had a catchy book cover. Feedback has been about 70-30 in favor of the design. Can’t please everyone…but you can try to please as many as you can.
4. I designed and implemented a comprehensive marketing strategy. The ebook versions on Kindle and Smashwords were as much a part of my marketing strategy as they were a part of my sales strategy. I sold them for 99 cents and got them into A LOT of hands. My Amazon rankings shot up high and remained there for a long time. My priority was getting my work out there, not profit.
I promoted my book like CRAZY. Every single day, I did at least 3 to 5 marketing activities. Posted it anywhere they would allow you to post a book. Promoted everywhere I could, including on the Amazon Discussion Boards which is where I think I had the most success. I also marketed heavily to book clubs.
5. Got it reviewed. I sent it out to book blogs, book clubs, and review sites and requested reviews. Among the most helpful were the book clubs and the Midwest Book Review, at least I believe that’s where I got some attention.
Along came Luck…
Fast forward to sometime in early February 2010. To this day, I don't know how she found me, but the editor from Kensington sent me an email and said that she was interested in talking about my book. Needless to say, I was over the moon. We spoke the next day for about 45 minutes or so.
The details are foggy now. I just thought it was surreal to be talking to her. She has a number of African-American NY Times Bestsellers on her list (Carl Weber, Mary B. Morrison, Mary Monroe). I knew exactly who she was and I knew the publisher well. As a matter of fact, I had sent a partial in mid 2009 but never heard from her. (For those of you not aware, you can query Kensington editors directly. You don't need an agent.)
So, she asked me about how I got into writing, how I went about publishing my book, what kind of marketing plan I’d put together, etc. In one of the funnier moments in the conversation, she asked me if I'd queried any agents or editors. I said, "Well, as a matter of fact I sent my partial to you."
She got quiet and I heard her fish around her desk. She had my query sitting in an envelope right in her overhead. Ha! How's that for coincidence? Of course, she was mortified. I told her not to feel bad. I truly believe that things happen for a reason. There was a reason that she didn't read it back then. So, she suggested she'd be making me an offer. She asked me for a copy of my manuscript and to see my two works in progress. So, I sent them to her.
I was advised to get an agent and sent a note to the editor asking if she minded. She said no. As a matter of fact, she referred an agent to me.
At that point, I knew she was serious.
I queried a few agents, including the one she recommended for me. I went on Publisher's lunch and found agents who worked with author in similar genres. I wanted someone with experience in selling African American (AA) fiction. Within a few days I had a few that were very interested. I ended up picking the agent who represented two female best-selling AA authors who write in different genres than mine. He had great credentials (a former editor for big houses) and he knew how to sell AA fiction. I couldn't go wrong.
He asked me to make a few edits to the manuscript. Admittedly, I was reticent only because my book was already out there. But it came down to the fact that, even though I'd sold a couple thousand copies (ebook and paperback), I hadn't sold enough to the point where changes to the manuscript would impact millions of readers.
So, I got over myself and my few measly sales and I made the changes he suggested. He sent it out wide—meaning submitted to all the major editors at the major publishing houses that he thought would be interested. He submitted it just as he would an unpublished manuscript but in the accompanying letter, we let them know that it had been self published, received great reviews, was building word of mouth, yadda yadda yadda.
So, two weeks go by and the rejections start rolling in. After about 4 or 5 I asked if I should get depressed and he said we had a long way to go. Finally, an editor from S&S said she liked it and was passing it around. The original editor who expressed interest from Kensington was still interested and waiting on her boss to return from vacation. Then another editor from Grand Central (Hachette) expressed interest. After all the offers and counteroffers, we finally accepted the one with Pocket.
That's pretty much the story.
To answer some of the questions I received, no one ever asked about my sales numbers until after the offers were made. I did not query anyone after I published the book. I queried before I published but not after. So, I can't really say whether trying to query an agent or publisher after you've self-published will work for you. I didn't have to query.
How do I think she found me? Well, my book had been reviewed on several sites where her authors book were also reviewed. Mine was one of the few self-published books to get a 5-star rating, "favorite," or "top read" status. My book also stayed in the Top 100 African American fiction list on Amazon. I went through the list at the time, and I was the only book on the list that didn't have a publisher. I'd also been reaching out to book clubs and stuff like that. So, there are a lot of ways she could've found out.
I was also asked why if an author, such as myself, was doing well in distributing my book and getting good reviews, why would I relinquish control and sell my rights to a publisher?
Without a whole lot of work, there is no way I could reach the audience that S&S or another major publisher could reach. It was not about the advance for me. It was about the opportunity this deal offered to build my author brand and I plan to take advantage of every perk the brand and affiliation with a house comes with to market and sell more books. As a new/first-time novelist, I also wanted the chance to work with an editor so that I can improve my craft.
So, the long and short of this story is, I didn’t really find this deal, it found me. Your deal is waiting to find you too, and it all starts with writing a good book. When opportunity knocks, just make sure you’re ready!
Thanks, K.L, for sharing your story and what worked for you. Check out the synopsis and trailer for The Bum Magnet.
Real estate agent Charisse Tyson seems to have it all-a great job, a dream car, and a McMansion in high-and-mightyville. Everything in her life is just right...except the Mister. While lamenting the break-up with her most recent "the one" during a holiday meltdown, Charisse realizes she has a type when it comes to men—players, players, and more players. A magazine article motivates her to swear off men and examine the complex roots of her romantic fiascos.
Just five simple steps to turn her life to the stuff of legends, right? Life is never that easy... Charisse commences her do-it-yourself therapy project and barely cracks open her emotional toolbox when she encounters the monkey wrenches: an irresistible new beau, two persistent ex-flames, and an FBI agent with life-altering secrets threatening to turn her world upside-down. A tug of war ensues and Charisse is dead center, trying her best to distinguish the Don Juans from the Romeos. As her love life is propelled into unpredictable twists not even she could imagine, will a twenty-seven-year-old secret keep Charisse from finding the right “one”? Laugh loud and often as Charisse discovers whether her choices in men reflect more than a penchant for good looks, great sex, and bad judgment.
Thanks so much, K.L. Very informative post. I especially enjoyed the marketing aspect, which included things I hadn't thought of.
Swing by K.L. Brady's blog and website if you'd like to connect or learn more about her upcoming novels.